Our hair.
100% human cuticle hair, double drawn by hand, matched by eye and fitted by professionals.
Full to the very ends.
Most hair thins over its last few inches because shorter hairs are left in. Ours is double drawn: the short hairs are pulled out by hand, so the ends are as thick as the weft and blend into your own.
Double drawn by hand
Most hair thins over its last few inches because shorter hairs are left in. Ours is double drawn: the shorter hairs are pulled out by hand, so the ends are almost as thick as the weft. Our tape-ins and volume genius wefts are super double drawn, for even fuller ends.
Cuticle intact, root to tip
Every hair keeps its cuticle and runs root to tip in the same direction. That is what keeps human hair smooth, stops it matting, and lets you wash, colour and heat style it like your own.
Twenty-two shades, matched by eye
From jet black to icy platinum, with rooted, highlighted and balayage shades for hair that isn't one flat colour. Our colour team matches you from two daylight photos, free, usually within 24 hours. Get matched.
Fitted by professionals
Tape-ins, genius wefts and volume genius wefts are fitted, refitted and removed by qualified extension stylists; clip-ins you put in yourself. Stylists can open a trade account with trade prices from the first order.
Made to last
With the right care, the hair lasts 12 months and more, reused at every refit. Read the aftercare guide.
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